Personal Project - Currency Designs

currency designs

A series of futuristic currency designs created for a school project. Each student was assigned to design currencies for a specific country, and I was assigned to design currencies for Australia. The concept was that in the year 2146, many life forms on the Earth have been wiped out due to severe climate change and rising sea levels. The people of Australia decide to build domes across the ocean floor in order to continue mankind and find another "Garden of Eden" out of the ruined coastal land. When the last group of people has finally settled down in the oceanic cities, the Bank of Meldelaide (short for “Melbourne & Adelaide”) has decided to release new currencies, called “the heritage”, in order to memorize the loss of species, to celebrate the animal-inspired inventions, and to showcase how they were embedded in their daily oceanic lives.

Software: Adobe Photoshop, Adobe Illustrator.

The website was built by myself using Bootstrap and Dreamweaver.

 

Personal Project - SoUnder Social App 

welcome page 1
welcome page 2
home page
new pin
map page
discover page

Music does not only exist above ground, but also beneath it. These days, street performances and busking have become an important characteristic that defines a city. Based on this concept, the project, SoUnder (short for “sound under”), was created. SoUnder is an interactive mobile app targeted primarily at street performers. It provides a place for them to showcase their works and invites users to meet the street performers within different subway stations in New York. It also examines the relationship between street performers and one world’s renowned metropolitan, New York, the internet as an online public space, and how can they promote and grow with each other.

Software: Adobe Illustrator, Adobe Xd, Figma

 

Dynamic Website - The Dream Collector

2021925-110830.jpg

This is a group project of designing a dynamic website, on which I worked as a backend developer with PHP language and fat-free framework. I was responsible for designing database and backend programming for various functionalities including login and registration, image uploading, voice message uploading, to store them into the database and present them with the HTML pages. I supported the visual designer in setting up the tone for the site and connect with the front-end developer in integrating different codes and presenting the dynamic site.

 

Dream Collector is a multimedia website for recording and sharing dreams. Once you have created an account, you will be able to create your own planet within the universe. Unlike the typical dream recording websites, we introduce a "DIY" method. We help you recall your dreams visually and audibly by storing and writing down your dreams on your planet. Each dream will then be categorized under different tags, represented with a special plant. The more dreams you record, the richer your planet will be, which is like planting trees. You can also travel to other planets and explore their dreams by touching the planets on the universe.

Software: PhpStorm, DreamWeaver, Cinema 4D 

 

Personal Projects - GIRLS 

motion graphic character
motion graphic character

GIRLS was an experiment in creating motion graphic-style characters. The historical role of the female in fashion has been researched and studied for this project. Noting how the idea of femininity in publications such as ELLE, VOGUE, and Blackpink has permeated mainstream society. This work was also inspired by my close connection to New York, the fashion capital of the world. Another catalyst came when walking in the streets of New York, observing people dressed in a plethora of styles and putting on stylized voices, all of which served to inspire this piece of work.

A variety of contrasting colours such as red and green, yellow and purple were applied. I drew only with colours. The four characters also consist of simple geometric forms (e.g. circles as their heads, hair, ears, and cheeks; cylinders as their arms or legs and rectangles as their bodies).

Software: Adobe Illustrator

 

Personal Projects - Others

Cover design for my 2020 portfolio. The idea was based on the famous quote from The Phantom of the Opera -  "Let your fantasies unwind". The bubbles represent the ideas that continuously emanate from my mind. Various geometric shapes, such as circles and triangles, were used in the design.

Software: Photoshop

illustration
 
collage design

Never Close Your Eyes is an artistic collage that explores pointillism, lines, and shapes, specifically how they create boundaries and interact with the female protagonist. It also pays homage to one of my design inspirations - the Memphis Style. The Memphis Style was a fresh, emboldened approach to the design style of the 1970s. It employed bold colours and patterns, evoking predominantly humorous, childlike reactions in viewers. Inspired by the Memphis Style, a combination of primary colours, geometric shapes, wavy lines, and repeated dot patterns, was utilized to create a playful impression.

As this collage entitled, “Never Close Your Eyes” is a personal statement to always embrace novelty and think outside the box - especially relevant in this modern era when contemporary design styles emerge and interplay with one another. 

Software: Adobe Illustrator, Photoshop

 
 
logo design
logo design
logo design
logo design

The first two logos were created in response to a 365-day design challenge to create new typographic logos for words that people use every day (founded by designers Liam & Jord). For the triangle, I rotated the letter "T" to create the triangle shape above other letters, and for the jump, I added two little "feet" to the letters "J" and "P" so it appears that the word is springing from the surface. These logos were also designed with kerning and white space in mind. Since the triangle is the most stable shape, the letters are closer together. The word "jump" is meant to convey a casual and happy feeling. Therefore, each letter is further separated and loose.

The third logo is a design for myself. I thought about using my initials A and Z, but discovered that they are also short for "art zone", so here it is.

The final piece of work, draw for ideas, is a motif representative of my design process. The pen in the image is shaped like a light bulb, which represents ideas. The background was produced in pastel colours to make the image and the words stand out. When I draw, I feel as if ideas are being directly transferred from my mind to the paper. That holds true for this project. 

Software: Adobe Illustrator

graphic design
graphic design

A set of graphic arts case studies of various visual artists like Malika Favre and Kate Moross. The theme was “flowers”, represented by the leaf and petal patterns around their bodies. Traditional colours found within narcissus and iris flowers were not used; instead, unusual colours were applied in order to create contrasts between them. Photographs of my own were used as references, and I created rough designs in Photoshop, manipulating and engaging the angles, font styles, and kernings of the characters for the best readability.  

Software: Photoshop

 
 

Professional Work 2 - Logo Designs

Here are a set of 48 logos I designed for Win! Derby, a Vegas-style poker room based in St. Petersburg, Florida. My goal was to create a modern, beachy feeling for the logos, so there are many elements like coconut trees and poker cards involved in the designs.

Software: Adobe Illustrator, Photoshop

 

Professional Work 3 - Social Media Ads

Holiday sale images made for Mike Ritland Co, featuring their TeamDog products and dog training services. 

Software: Photoshop

 

Professional Work 4 - Illustrations for Website

Family Business
Family Business
press to zoom
Partnership between Len and a client
Partnership between Len and a client
press to zoom
Len's active, hands-on approach
Len's active, hands-on approach
press to zoom
A moment of success
A moment of success
press to zoom

A series of illustrations I did for Len Marsh, a San Francisco Bay Area Fractional Chief Financial Officer who wanted to add colour and interest to his new website. The illustrations consist of four different themes: 

1. Family business
Three people sitting at a table in a casual setting, dressed in casual attire. Two sit closer together (as if related) and one sits slightly apart advising them (as if Len). They are reviewing documents.

2. Partnership between Len and a client
Two people sitting at a table reviewing documents. One person (as if Len) is pointing to a paper, talking, and looking at the other person. The other person is listening and looking at the person talking.

3. Len’s active, hands-on approach
Len and a client on-site at a client’s business, work site, etc. They are standing together looking at a project. The client is pointing to a detail and Len is looking at where they are pointing intently.

4. A moment of success expressed between Len and a client
Two people shaking hands happily.

 

Software: Photoshop

Professional Work 1 - Poster Designs

poster design

Two of the poster designs for various clients, inspired by artists such as Steven Harrington, Leta Sobierajski, and Mike Perry. I created the illustrations independently. The poster on the left was designed to promote a Saturday night musical event at the Harbor Bar. The upper left corner of the image depicted a moon wearing a pair of headphones, indicating that the event occurs at night and is music-related. The one on the right was for a lunch hour promotion at Hakata Ramen Bar. The word “noodles” was stretched so it looks like the chopsticks are taking the noodles out of the bowl. The visual hierarchy, placement of the text, and illustrations were altered to improve legibility. I utilised contrasting colors, such as black and white, and black and light pink, in order to achieve the highest level of readability. A modern, simplistic design was applied to both posters to appeal to an urban, adult audience. 

Software: Adobe Illustrator, Photoshop

poster design
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